Leading Practices in Developing and Sustaining Partnerships: The Issue

In a study of effective partnerships in health promotion and aging supported by the Centers for Disease Control and Prevention, the National Council on Aging (n.d.) NCOA, , using criteria for effective health promotion programming established by advisors, identified the major components of building and sustaining successful partnerships to promote healthy aging, as:

  • Establishing the mutuality of common goals is crucial to focusing and sustaining the partnership.
  • Regular forms of communication keep partners on track, updated, and feeling part of the process.
  • Agreements, whether formal or informal, are needed to clarify member roles and assess program achievements and problems.
  • Staff orientation to new programs and partnerships is essential for effective and efficient program operations.
  • Recognition of the efforts of partners, staff and volunteers, and sharing of publicity of program successes is a win-win strategy for maintaining investment in the program while, at the same time, raising public awareness.
  • Developing partnerships and trust takes time. Give them time and reap the rewards.